The brand’s ethos is deeply tied to Ayurvedic principles, as illustrated by its use of traditional Indian ingredients like Pomegranate, Sea Buckthorn, and Licorice Root. The forthcoming product leverages the multiple health benefits of Pomegranate, known as a “pharmacy unto itself” in Sanskrit for its remarkable healing properties including antibacterial, antioxidant, and anti-inflammatory activities.
The serum’s launch is inspired by founder Preeti Luthra’s own heritage and her mother’s skincare philosophy, underscoring Pure & Cimple’s commitment to blending age-old Ayurvedic wisdom with modern skincare needs. The brand continues to champion natural, traditionally revered ingredients, carving a unique niche in the evolving skincare industry. The Pigmentation & Dark Spots Repair Serum stands as a testament to the potency and relevance of these ancient principles in contemporary skincare.
