Author: Emmanuel Mogaji, Associate Professor in Marketing, Keele University

Just before assuming office as the 47th president of the United States, Donald Trump introduced his meme coin – $Trump. The digital token attracted lots of attention, and a couple of days after its launch the combined value of the coins was nearly US$8.5 billion (£6.9 billion). Trump venturing into meme coins is perhaps not […]

Generative AI, including platforms like ChatGPT, is transforming industries by making processes simpler, more efficient and easier to interact with. However, in the heavily regulated financial services sector the benefits also come with some serious risks. So it’s vital that this emerging technology is employed responsibly in order to maintain stability and trust. Financial services […]