Author: Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin University

Keeping up with the Kardashians? Why owning more can leave us feeling less

Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin UniversityLeave a Comment on Keeping up with the Kardashians? Why owning more can leave us feeling less

The Kardashians are back with a new season of their reality series The Kardashians on Disney Plus. As a researcher of consumer psychology, I have written about consumer neuroscience and how brands and media shape behaviour and self-perception. Watching The Kardashians through that lens reveals more than entertainment. It exposes how luxury and aspiration are […]

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Black Friday: why our brains love a bargain

Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin UniversityLeave a Comment on Black Friday: why our brains love a bargain

Do you prefer Black Friday or Cyber Monday? The January sales or Amazon’s Prime Day? Or perhaps you like to hold out for a good old fashioned everything-must-go shop clearance. For whatever your shopping habits, there’s a good chance that you like the idea of bagging a bargain. The days and weeks before Black Friday […]

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