Drug company ads are easy to blame for misleading patients and raising costs, but research shows they do help patients get needed treatment
It’s a familiar experience for many Americans: You’re watching your favorite show and suddenly you’re ambushed by an ad for a drug whose name sounds like a Wi-Fi password, before a relentlessly cheerful voice tells you to “Ask your doctor” and then blasts through a side-effect list that’s laughably long. But that might soon change. […]
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