Author: Katherine Fink, Associate Professor of Media, Communications, and Visual Arts, Pace University

Although advertising revenue largely sustained the news media in the 20th century, it’s been harder to come by in the digital age. News media outlets just aren’t as important these days for advertisers when they can reach potential customers so many other ways, including through social media. Some news outlets are relying more on subscription […]

You’ve probably heard the adage about not putting all your eggs in one basket. It’s an especially meaningful one for newspapers. For decades, they relied heavily on advertising revenue. That arrangement stopped working about 20 years ago, as audiences moved online and advertisers followed. News media outlets moved online as well, but they found themselves […]