Author: Prachi Gala, Associate Professor of Marketing, Kennesaw State University

When corporate crises hit, the public looks to the CEO. From product recalls to workplace discrimination, to customer mistreatment scandals, CEOs are often thrust into the spotlight and forced to apologize. But do the exact words they choose really matter? I’m a professor of marketing, and my preliminary research suggests the answer is yes. In […]

Faculty hiring freezes. Department budget cuts. Declining public trust. Across the United States, higher education is navigating one of its most challenging periods in decades. Yet, quietly, something else is happening: More universities are adding chief marketing officers, or CMOs, to their top management teams. From flagship universities to small regional colleges, public universities are […]