Author: Ugo Arbieu, Chercheur postdoctoral, Université Paris-Saclay

When you walk around the Groupama Stadium in Lyon (France), you can’t miss them. Four majestic lions in the colours of Olympique Lyonnais stand proudly in front of the stadium, symbols of the influence of a club that dominated French football in the early 2000s. The lion is everywhere in the club’s branding: on the […]