Author: Chloe Preece, Associate Professor in Marketing, ESCP Business School

[ad_1] On April 15, 2019, viewers around the world watched live footage of one of the most famous cathedrals on the planet, Notre-Dame de Paris, being devastated by fire. More than five years later, Notre Dame is due to reopen to the public on December 8th. Behind the headlines, a fierce debate has been raging about who […]