Why stigmatising UPFs could be doing more harm than good
The 2025 Joe Wicks documentary on “killer protein bars” highlights how even well-intentioned attempts to raise awareness about food can sometimes oversimplify complex public health issues. The show’s premise – to develop and market a supposedly “dangerous,” additive-laden “ultra-processed” food to prompt government action – aims to spark debate about the modern food system. But […]
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