Author: Sameer Hosany, Professor of Marketing, Royal Holloway University of London

The economic value of romantic tradition

Sameer Hosany, Professor of Marketing, Royal Holloway University of LondonLeave a Comment on The economic value of romantic tradition

We may never know if St Valentine, a martyr beheaded for officiating the forbidden weddings of persecuted Christians, was keen on chocolate and flowers. But we do know that millions of people around the world will be using those very items to celebrate his name on February 14. In the UK, it is estimated that […]

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Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret?

Sameer Hosany, Professor of Marketing, Royal Holloway University of LondonLeave a Comment on Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret?

The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit. And now, the much-anticipated second series does not appear to have disappointed either. With 68 million views in its first week, it jumped to the top of the streamer’s […]

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