Author: Guergana Guintcheva, Professeur de Marketing, EDHEC Business School

[ad_1] In 2024, the global art market hit an estimated $57.5 billion (€49.5 billion) in sales, according to the Art Basel and UBS Art Market Report 2025, underscoring art’s significance as an asset class. Art is traditionally associated with noble motivations and heritage. However, the art market, with its high value per unit transactions, subjective and/or manipulated […]