Author: Tom Stacey, Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University

In perhaps one of the greatest brand comeback stories in automotive since the Fiat 500 in 2007, British car company Austin announced the return of the Austin Arrow. Its name is an unashamed reference to one of the most memorable Austin 7 models – first introduced in the 1920s the Arrow was the original “everyman […]