Author: Chiara Longoni, Associate Professor, Marketing and Social Science, Bocconi University

Anggalih Prasetya / Shutterstock The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it. Surprisingly, our new research (published in the Journal of Marketing) finds the […]

CrizzyStudio / Shutterstock Artificial intelligence (AI) makes important decisions that affect our everyday lives. These decisions are implemented by firms and institutions in the name of efficiency. They can help determine who gets into college, who lands a job, who receives medical treatment and who qualifies for government assistance. As AI takes on these roles, […]