Author: Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal. I’m guessing I’ll be among Spotify’s top 1% of listeners for an obscure 2004 track titled “Rusty Chevrolet” by the Irish band Shanneyganock. I heard it first thanks to my son, whose friend had been singing it on the swings […]