Author: Andrew Edelblum, Assistant Professor of Marketing, University of Dayton

“Sex sells” has been a mantra in marketing for decades. As researchers who study consumer behavior, we’ve seen plenty of evidence to support it: Attractive models and spokespeople have been shown to reliably grab attention, boost clicks and make products seem more desirable. But our new research suggests that in a digital world full of […]

In today’s high-pressure business world, demands like meeting sales targets and managing customer relationships are challenging enough. But for some workers, the real battle is surviving the toll of an abusive manager. Toxic behavior from supervisors — including public ridicule, unfair blame and angry outbursts — can push talented employees to the brink, increasing the […]