Author: Handan Vicdan, Associate professor of marketing, EM Lyon Business School

Every year, some 100 billion garments are produced worldwide, and 92 million tonnes of clothing waste end up in landfills. Given this enormous amount of waste, it is logical to think that the only way forward is to degrow fashion. But can fashion and degrowth co-exist? Degrowth is defined as the planned reduction of production and consumption […]