As professional athletes in the NFT, Rob Sims and Calvin Johnson Jr. saw a need to fill a gap in the wellness and recovery space and launched Primitiv Performance in response. With a line of products that leverage the power of nano-technology to deliver results faster, Primitiv Performance is launching a topical cream, plus an oral rehydration electrolyte drink mix in four flavors.
The CBD topical was mindfully made to address “chronic pain and inflammation caused by sports injuries and everyday wear and tear.” This transdermal topical cream contains a mix of CBD, CBG, CBC and CBN, suspended in a Pluronic Lecithin Organogel base.
To help active individuals meet their unique needs, the brand offers three curated bundles (Rookie, All-Pro, Hall of Fame,) all of which pair the recovery drink mixes with a topical cream.
