The treats come in three varieties including Ferrero Rocher Dark, Ferrero Rocher eClassic and Raffaello, which are each inspired by their namesake chocolate original. Targeted towards young adults, the ice creams are arriving as individual sticks and multipacks with four servings priced at £2 and £4.75, respectively. The products are being launched ahead of the busy summertime season to offer a premium option for consumers to pick up.
UK * Ireland Sales Director at Ferrero Jason Sutherland spoke on the new Ferrero premium ice cream sticks saying, “Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream.”
