Asahi Super Dry, the leading beer brand in Japan, has officially launched a new training kit campaign with Manchester City. The collaboration taps Trouble Maker, a creative agency that is in charge of the AR-driven campaign. The campaign video features interviews, training sessions, and interactions at the renowned Etihad Stadium. Throughout the video, the players engage with the audience by passing the phone between them and activating their AR-enabled training kits.
“As the official partner of the training kit, we wanted to be more than a badge; we wanted the training kit to be the epitome of that shared innovation. That’s why we’ve given the kit a new dimension for the players through a bespoke AR filter. This should serve as a catalyst to anyone that wears it, you can always go beyond what’s expected,” said Ross McIntyre, global marketing manager of partnerships at Asahi Europe and International.
The campaign will be displayed across Asahi and Manchester City’s social media channels.
Image Credit: Asahi Super Dry
