Air Canada has signed an inflight entertainment content agreement with Anuvu, starting in September 2024. Anuvu’s solutions will significantly increase the volume of Air Canada’s content selection to include over 1,000 movies and over 3,500 TV episodes.
“Anuvu’s advanced technology will help take our award-winning inflight entertainment product to the next level, further solidifying Air Canada’s leadership in offering an unparalleled range of content onboard,” said Norman Haughton, Director of In-Flight Entertainment and Connectivity Product and Analytics, Air Canada. “We look forward to rolling out the expanded content onboard with even more entertainment choices, quality and variety for our customers to enjoy when flying with us.”
Anuvu’s technology will enhance passengers’ search and discoverability of the vast onboard content. Additionally, Anuvu will help support and build upon Air Canada’s existing relationships with many popular streaming brands. New content acquisitions, such as Moonbug (Cocomelon), will offer kids’ TV content in both English and French, along with exclusive short-form content from various providers.
“Air Canada has invested significantly in creating a world-class inflight entertainment experience,” said Estibaliz Asiain, EVP Media & Content at Anuvu. “With Anuvu’s expertise and innovative solutions, we aim to revolutionise traditional monthly content cycles by updating and refreshing Air Canada’s IFE offerings more frequently, ensuring passengers have access to time-sensitive content within days rather than months.”
