Huge, part of Interpublic Group, unveils Culture Decoder, an AI tool transforming how brands grasp cultural trends. This advanced tool deciphers billions of data points, identifying trends’ relevance, size, sentiment, and momentum, guiding brands to engage customers effectively. Huge’s CEO, Lisa De Bonis, highlights the tool’s potential in helping brands authentically connect with their audience, overcoming past struggles to remain relevant.
Culture Decoder offers insights across five metrics—Customer Fit, Momentum, Size, Sentiment, and Strategy—initially serving automotive, banking, financial services, insurance, and retail sectors in the US and UK. Future versions will broaden its reach. This innovation meets an industry demand for tools that provide a comprehensive view of consumer trends, crucial for winning and keeping customer loyalty, as noted by Forrester’s Brendan Witcher. With Culture Decoder, brands can now access the rich, actionable insights necessary for growth and customer retention.
