The 4U by Tia haircare range has been founded by actress and entrepreneur Tia Mowry as a series of products for consumers with curly hair to incorporate into their regime. The haircare collection includes eight products in all, which are each formulated with Amyris’ patented Hemi15 ingredient and come in options for those with 2A to 4C curly hair. The 100% vegan haircare products are all paraben-free, sulfate-free and silicone-free, and are arriving exclusively at Walmart locations to make them an accessible option for consumers to pick up.
Mowry commented on the 4U by Tia haircare range saying, “Family, wellness, and inclusivity are important to me and 4U by Tia promotes all of these values. Everyone should have access to leading haircare products formulated with ingredients they can pronounce.”
