Cathay Pacific is raising the bar for customer experience with the official unveiling of its all-new Business Class Aria Suite, together with its new Premium Economy and refreshed Economy onboard its retrofitted Boeing 777-300ER aircraft.
The airline’s retrofitted 777-300ER has debuted on its Hong Kong-Beijing route before being progressively deployed on other regional and long-haul routes.
“At Cathay, we believe in moving people forward in life,” said Lavinia Lau, Cathay Group Chief Customer and Commercial Officer. “This purpose goes beyond simply flying customers to their destinations; we are deeply woven into Hong Kong’s identity as a global aviation hub. To solidify our role in both the industry and the community, we’ve committed a significant investment of over HK$100 billion over the next seven years into our fleet, cabin products, lounges, and digital and sustainability leadership, reflecting our confidence in Hong Kong’s long-term growth and its position as a key player in global aviation. As part of this evolution, we are excited to introduce new seat products over the next three years, each designed to elevate the inflight experience for our customers. First, we are launching our all-new Business and Premium Economy cabins, and a refreshed Economy cabin on our retrofitted Boeing 777-300ER. These will be followed by a new world-leading First Class experience onboard our 777-9s, and a brand-new flat-bed Business Class product on our Airbus A330s. Through our investments in cutting-edge aircraft, innovative technology and groundbreaking facilities, we are dedicated to moving beyond expectations – in the air, on the ground and in every experience we create.”
In the highly anticipated Aria Suite, Cathay Pacific has placed customer experience at the heart of the design and conception of its new Business Class. Artistry and craftsmanship have gone into every detail to create a holistic and immersive experience where comfort, privacy and a sense of personal space are completely reimagined for customers. The result is an inflight journey that is intuitive and effortless.
Hear more from Cathay Pacific at FTE Global – the “CES of Aviation” taking place in Los Angeles on 28-30 October 2024. Ernest Hui, Head of UX/UI Design, Cathay Pacific, is participating in a session focused on ‘How can we achieve effective CX differentiation in the future with hard product at the airport and inflight now hitting a certain level of maturity, while also making end-to-end passenger experiences more seamless?’
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Also hear more from Cathay Pacific in the Premium Conference at FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024. Vivian Lo, GM Customer Experience and Design, Cathay Pacific, is participating in a session focused on ‘Inflight Innovation – elevating the onboard experience through cutting-edge cabin, IFEC and service advancements’. Meanwhile, Gordon Chu, Head of Digital Innovation, Cathay Pacific, is speaking in ‘The FTE Digital Transformation Symposium – how airlines, airports and their partners are leveraging technology to redefine operational efficiency and prepare for the future’.
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