The Kraken Rum is diving deep into creativity with its new ‘Artists of the Abyss’ collaboration series. The venture kicks of in partnership with award-winning illustrator and art director Oliver Barrett. Known for his impactful designs across various media, Barrett brings an exclusive collection to The Kraken Rum’s platform, featuring t-shirts and crew necks adorned with his distinctive artwork.
Barrett’s collaboration with The Kraken Rum for the inaugural Artists of the Abyss series showcases his unique artistic vision, melding undead wizards and giant primordial Krakens seamlessly into the brand’s aesthetic.
Beyond fashion, the partnership signifies a blend of myth, artistry, and advocacy, offering enthusiasts a chance to engage with a unique narrative while contributing to ocean conservation initiatives. The launch coincides with World Ocean Day, underscoring a commitment to ocean conservation through donations to the PangeaSeed Foundation. A portion of the proceeds from Barrett’s merchandise sales will support this nonprofit’s efforts at the intersection of culture and environmentalism.
Image Credit: The Kraken Rum
