Poetry-Inspired Retail Activations : the Poetry Pharmacy

Trends
The Poetry Pharmacy’s arrival at LUSH Oxford Street signifies a unique collaboration that merges literature with retail.

Founded by poet Deborah Alma, The Poetry Pharmacy provides “poetic remedies” for various emotional ailments, from stress to heartbreak, in the form of curated books, Poemcetamol pills, and other literary delights. The partnership promises to offer LUSH visitors a sanctuary for emotional healing through poetry.

The Poetry Pharmacy’s presence at LUSH Oxford Street not only showcases the healing power of poetry but also fosters a sense of community and engagement. Visitors can immerse themselves in a curated selection of poetic works, accompanied by the opportunity to enjoy coffee and cake at the Dispensary Coffee Shop. Consumers interested in exploring unconventional approaches to self-care and emotional well-being may find The Poetry Pharmacy’s offerings compelling.

Image Credit: LUSH



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