The product comes in two flavor options including Espresso Black and Sweet Vanilla, which are both customizable according to the preferences of the consumer. The coffee products will arrive initially in the Australian market, while the Chinese market will see the product available on eCommerce platforms in single-serve pods. The coffees are expected to be a hit amongst Gen Z consumers who are enjoying iced coffee more from home in a bid to enjoy a customized drink experience that’s also cost-effective.
Head of Nestlé Coffee Strategic Business Unit Philipp Navratil spoke on the Nescafé Espresso Concentrate saying, “Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple and customisable way.”
