LinkedIn, the renowned professional networking platform, is facing a new challenge as it experiments with incorporating a TikTok-like video feed into its app. This move comes as LinkedIn seeks to adapt to the evolving landscape of social media platforms and stay relevant in a competitive market. However, the transition towards becoming more like a traditional social network poses risks and potential resistance from its long-standing user base.
Embracing the TikTok-like Format
LinkedIn recently confirmed testing a short video feed feature akin to TikTok’s format. This move aligns with the trend observed across various popular apps, such as Instagram’s Reels, YouTube Shorts, Snapchat, and Netflix, which have adopted short video updates following TikTok’s meteoric rise. The new video feed was first spotted by Austin Null, director of the strategy at influencer agency McKinney, who shared a demo showcasing the vertical feed on LinkedIn’s app.
Navigating the Challenge of Uniqueness
LinkedIn’s decision to incorporate a TikTok-like video feed highlights its ongoing battle to distinguish itself in an increasingly crowded social media landscape. As one of the pioneers in professional networking, LinkedIn has traditionally offered a distinct value proposition by focusing on career-related content and networking opportunities. However, as it ventures into the realm of social media features, it risks diluting its unique identity.
The Impact on Users and Creators
The launch of the video feed offers an opportunity for creators who have gained prominence on TikTok to expand their reach and share video content tailored to professional growth, job hunting, and career development on LinkedIn. By providing creators with a new platform to showcase their expertise, LinkedIn can attract a wider audience and potentially monetize the video feed in the future.
