Cyber criminals are utilizing innovative methods for analyzing and optimizing attacks on users by way of advertising tools, according to tech giant HP’s HP Wolf Security’s 2023 Q4 cyber threat report. These attacks use online advertising tools to increase the efficiency of attack attempts to generate more “clicks.”
Tech executives comment on the growing threat
Alex Holland, senior malware analyst at the HP Wolf Security research team said, “Cyber criminals are becoming adept at getting into our heads and understanding how we work. For instance, the design of popular cloud services is always being refined, so when a fake error message appears, it won’t necessarily raise an alarm, even if a user hasn’t seen it before. With [Generative AI] generating even more convincing malicious content at little-to-no cost, distinguishing real from fake will only get harder.”
