From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One significant theme in interactive advertising includes brands setting up booths that encourage intimacy and honesty from consumers. For instance, Colgate’s Totally Honest pop-up aims to foster candid conversations about dental health. Similarly, the Malibu Confession Booth celebrates genuine self-expression, inviting individuals to share in a safe and accepting space. These initiatives emphasize the value of building trust and meaningful connections between brands and consumers through authentic, open dialogues.
Another prominent trend in interactive advertising is the push for inclusivity and social responsibility. Brands are increasingly using their platforms to support meaningful causes and advocate for positive change. For instance, car rental company Localiza has launched campaigns that help people with Down syndrome learn to drive. Additionally, beauty brands are aligning with Indigenous communities to support and empower these communities through their marketing efforts.
