British Airways is showcasing seven distinct stand-up comedy gigs from Edinburgh Fringe comedy festival throughout August. Spafax has enabled the carrier to showcase the content on its inflight entertainment system.
The one-hour performances are filmed by UK-based production company and streaming platform NextUp in venues throughout Edinburgh and licensed by Just For Laughs Distribution, giving passengers a sample of the festival. These selected shows are housed under the dedicated ‘Edinburgh Fringe’ inflight entertainment category for the month. After the festival ends, they will enter the comedy section of the British Airways inflight entertainment system until 31 January 2024.
“The partnership with comedy streaming service NextUp and global comedy leader Just For Laughs, brings to the skies the biggest arts festival in the world,” said Yvonne Crossley, Senior TV Acquisitions Manager, Spafax. “It truly celebrates an original British event, offering a taste of the famous Edinburgh Fringe Festival. The Fringe Festival is to comedy as Glastonbury is to music, so this unique offering is an engaging way to celebrate British culture at 30,000 feet.”
