GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions backed by industry-leading contextual expertise and built for a privacy-first future. It has a range of display, video, social, and in-game ad formats that connect brands with audiences across multiple devices.
GumGum’s ad platform has significant business implications for the advertising and marketing industries. It enables advertisers to reach consumers when they are in the right frame of mind to see the client’s product or service without using personal data harvesting. This creates a more equitable and safer future for consumers, publishers, and advertisers. GumGum also claims to deliver higher brand lift and better viewability than traditional ad solutions while achieving its goals in less time and consuming less budget.
Image Credit: GumGum
