Staying true to industry trends that engage consumers in product releases in a sensory manner, the contemporary German lighting brand Occhio debuted an immersive lighting installation during Milan Design Week. The experience is called ‘new horizons’ and through it, Occhio hopes to “offer a holistic experience of culture of light.”
Located on the grounds of Milan’s Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand’s brand-new Luna series—the first design by Occhio to use the brand’s patented Fireball light source. Inside the “mirrored glass sphere” of the lighting fixture, the Fireball reportedly “creates a soft, glare-free yet directed light with a magical effect,” according to Axel Meise, the founder of Occhio.
All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023.
Image Credit: Occhio, Dezeen
