Olaplex, a brand known for its expertise in hair care, just launched its first hair-adjacent product: a lash serum. The LASHBOND Building Serum has been in the works for about five years according to the brand’s chief marketing officer Charlotte Watson, who says, “It delivers a really unique combination of ingredients, including our new proprietary Peptide Complex Technology and our exclusive, patented Bond Building Technology. We blend those with hyaluronic acid and biotin for this truly innovative and safe formula.”
This lash-building serum supports the natural growth cycle and lash retention and helps people achieve more conditioned, healthier-looking lashes in as little as two weeks. The ophthalmologist-tested formula is friendly for those who wear contacts, as well as beauty lovers who get lash lifts, lash extensions and false lashes.
