“An effective customer service strategy and the excellence of employees delivering great service, day in, day out, is an attribute that marks out the best businesses,” said Jonathan Denby, head of corporate affairs at Greater Anglia, who will judge the award. “It enables companies to attract customers and retain them, thereby enabling the business to grow and succeed.”
Mr Denby explained that Greater Anglia was keen to sponsor this award once again as the firm believes that “high standards of customer service are central to the success of any organisation”.
He added: “It’s important to showcase and celebrate best practice and last year’s entrants clearly illustrated that commitment, despite all the recent economic and pandemic challenges.”
The winner of this year’s award will be a business that “can demonstrate a proactive and effective customer service strategy that is delivering excellent customer satisfaction results”, alongside a commitment to keeping customer service at the heart of everything it does.
It is also important for businesses to gather and learn from customer feedback, enabling them to “evolve and improve” their strategy and “attract and retain more customers”.
Mr Denby said that winning the Customer Excellence Award “provides a high profile, independent endorsement of your customer service strategy and approach through a wellrespected awards scheme,” and added that “such recognition can only reinforce and build your business’ reputation and potentially underpin even greater success in the future.”
The deadline for entries to the EADT Business Awards is April 30. To enter the Customer Excellence Award category, please visit the website.
To find out more about all the categories, please click here.
Meet the sponsor
Greater Anglia is proud to be sponsoring the Customer Excellence Award at this year’s East Anglian Daily Times Business Awards. The company is passionate about delivering excellent customer service and ensuring that the railways play their full part in helping our region to be both economically prosperous and a wonderful place to live.
It is therefore committed to consistently raising customer service standards. Greater Anglia has a complete fleet of brand-new trains operating on all of its Suffolk routes, transforming the travelling environment, providing more comfortable journeys, increasing seating capacity and helping to deliver record-breaking performance, as part of a £1.4 billion investment programme.
Award criteria
Judges will be looking for a business that shows a clear focus and understanding of its customers’ needs. Evidence should be provided of customer-driven initiatives designed to raise service standards and increased customer satisfaction.
The winner of this award will be a business that is able to demonstrate how it exemplifies outstanding customer service, consistently delivered at the highest level, by a customer-focused individual or team.
