Underwear brand Love & Nudes works in collaboration with advertising agency McCann Toronto to work on a new range of bras dubbed the Stage Zero collection. It tackles the statistic that black women have a 40% higher risk of breast cancer than their white peers. The capsule is designed to help women better recognize symptoms of breast cancer at its earlier stages.
The capsule differs from the usual bras as it helps women understand any signs of the ailment through visual design and texture. They are able to recognize the symptoms that are shown in the body including lumps, discoloration, or concerning swelling. The attachments are scientifically accurate and 3D printed, after 18 months of trial and production to get as close as possible.
Image Credit: Love & Nudes
