Catering to the demand for more ethical meat options, Trader Joe’s has just launched an All Natural Pasture Raised Heirloom Ground Chicken product.
While the term ‘heirloom’ is often used to describe vegetables, fewer consumers would be familiar with the term in the context of meat. As Trader Joe’s explains, its new All Natural, Pasture Raised, Boneless Skinless Heirloom Ground Chicken refers to meat from a recognized breed of chickens with a genetic line that traces back multiple generations. And unlike many other chickens raised for meat, Trader Joe’s Heirlooms are slow-grown, pasture-raised birds that are not fed antibiotics.
The result of this process means the ground chicken you end up with actually tastes like chicken. As Trader Joe’s explains, it’s a product that’s “ideal for inclusion in all kinds of recipes.”
Image Credit: Trader Joe’s
