She’s counting down the days until the arrival of her second child.
But Ashley James has also added another string to her bow by launching a ‘sexy and empowering’ new lingerie DD+ collection with Tu Clothing.
Posing for a stunning shoot during the early months of her pregnancy, the Made In Chelsea star, 35, said she wanted to launch the range to show that larger-breasted women could still be comfortable and sexy.
Stunning: Ashley James has also added another string to her bow by launching a ‘sexy and empowering’ new lingerie DD+ collection with Tu Clothing
In a selection of snaps to promote her new range, Ashley slipped into a gorgeous grey lace bra and matching bottoms.
The Celebrity Big Brother star then changed into a red lace bra, before donning a similar top in black.
As a champion of body positivity and feeling confident, especially for those with larger cup sizes, Ashley was the driving force behind the creation of the collection, which is designed to be premium but also functional for all shapes and sizes.
Amazing: The Made In Chelsea star said she wanted to launch the range to show that larger-breasted women could still be comfortable and sexy
Commenting on her latest project, Tu’s brand ambassador Ashley said: ‘As someone who’s always had DD and above cup sizes, it is exciting for me to work on an inclusive, affordable collection that is accessible for all.
‘Everyone should be able to wear sexy and empowering lingerie, and that doesn’t need to change just because you’re a DD+.
‘This new range offers women with larger boob sizes the chance to combine comfort with sexiness!’
Sensational: While posing for the images to promote the new collection, Ashley donned an elegant black lace bra
Alongside her business ventures, Ashley is also counting down to the birth of her second child, a baby girl, with boyfriend Tom Andrews.
On Wednesday, she showcased her growing baby bump in a yellow bralette, as she entered her third trimester.
The reality star shared a gallery of snaps of ‘what she’s been up to over the last few days’.
Ashley, who is already mother to son Alfie, two, looked incredible in the lingerie as she posed for a mirror selfie in her bedroom.
Baby on the way! On Wednesday, Ashley showcased her growing baby bump in a yellow bralette, as she entered her third trimester
She revealed that she can’t ‘remember my veins looking like the incredible Hulk in my first pregnancy’ but is hoping its because the newborn is ‘strong’.
In another photo the star wowed in a figure hugging brown midi dress as she posed in front of Big Ben teasing a new project.
She cut a stylish figure by adding a long beige wool jacket over the top of the number and added inches to her frame in towering brown knee highs.
‘Making the world a better place for baby girl’: The reality star, 35, who is expecting her second child with beau Tom Andrews, shared a gallery of snaps of ‘what she’s been up to’
In another snap, Ashley slicked her long blonde tresses back in a chic up do while hiding behind a pair of dark sunglasses.
In the caption, the beauty revealed she treated herself to some retail therapy as she headed to the hair salon before welcoming her baby girl in the coming weeks.
The former Made In Chelsea star penned to the post: ‘Making the world a better place for baby girl… And other things I’ve been up to over the last few days.
Incredible: In another photo the star wowed in a figure hugging brown midi dress as she posed in front of Big Ben teasing a new project
Stunning: She cut a stylish figure by adding a long beige wool jacket over the top of the number and added inches to her frame in towering brown knee highs
‘I love seeing these carousels on other people’s pages so thought I’d just share what I’ve been up to over the last few days.
‘Today I was invited to parliament to sit with a minister about something I feel passionate about that will hopefully make the world better for all of us, but most importantly for our children. Our sons and daughters. I’m not allowed to tell you about it yet, but hopefully when I can I can share some videos.
‘Third trimester selfie. I don’t remember my veins looking like the incredible Hulk in my first pregnancy, but I like to think it’s because baby girl is nice and strong..she is certainly quite aggressive in there!’
She continued: ‘Alf’s ‘people’: he’s obsessed with these guys and has learnt all the names of the professions. I must try and film it. He said his best is the teacher and the nurse so I like to think he’s sending solidarity to both industries. I love that they are different races and genders, hopefully showing our future generations they can be whoever and whatever they want to be regardless of their sex.
Amazing: In another snap, Ashley slicked her long blonde tresses back in a chic up do while hiding behind a pair of dark sunglasses
Chic: In the caption, the beauty revealed she treated herself to some retail therapy as she headed to the hair salon before welcoming her baby girl in the coming weeks
‘I recorded a little something with @stylistmagazine which has been one of my favourite publications since it first launched and I used to commute.
‘I did a talk about self belief and how to overcome limiting beliefs and rejection at Sainsbury’s head office.
‘Lots of questions about these sunnies. They’re the @taylormorrisofficial James frames (think they’re Tommy’s). Still loving my baby on board badge, people are so kind.
Out and about! Ashley, who is already mother to son Alfie, two, enjoyed a day out in a forest with a pal and her child
She revealed she treated herself to a new hair do ahead of welcoming her baby girl in the coming weeks.
She added: ‘Got my hair done ahead of baby girl’s arrival! I’ve been going to @zoeadamshair for years and it’s the first time we’ve done highlights as we’ve spent so many years trying to improve the condition of my hair! I love it (she’s based a @taylor_taylor_london in Notting Hill)
‘Got to hang with my best friend from uni @jasminebarcelona and her daughter Coco (and hubby). Next time we see each other I’ll have my own baby girl. Can’t wait to go on adventures together.
‘Now I’m fighting tiredness to put the word to rights.’
Ashley revealed she was expecting her second child with boyfriend Tom Andrews in September, before confirming the couple were having a baby girl in November.
The reality star welcomed her first child in January 2021, just a year after she and tech professional Tom began dating.
Ashley spent six years single before settling down with Tom in December 2019, after having first met 10 years earlier.
Family time: Ashley revealed she was expecting her second child with boyfriend Tom Andrews in September, before confirming the couple were having a baby girl in November