The candies come in two varieties including By the Sea and In the Snow, which showcase beach and arctic animal characters, respectively. The candies are being launched in the UK with a recipe that has 30% less sugar over other options, are crafted with real fruit juice and natural flavors and colors. The HFSS-compliant treats are branded with a range of entertaining animal facts on the back of each pack.
Senior Brand Manager Lauren Potter spoke on the Fruittella Curiosities candies saying, “This expansion of the beloved Fruittella portfolio caters to parents with four- to 12-year-olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.”
