Nike envisions the future, specifically the future that highlights the next 50 years in its new book ‘No Finish Line.’ It creates an exciting view, with a foreword by “journalist Chief Design Officer John Hoke, speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe.” The book highlights five major design shirts that the sportswear giant has its eyes on shifting within the coming years.
To come up with these concepts, Grawe interviews over a dozen people including the mids of leaders, researchers, designers, scientists, and engineers — diving into many expertise realms to channel ‘unprecedented insights’ behind the creative process of Nike. Through these thoughts, Nike aims to create a future of design that pushes readers toward the ‘no finish line’ which is a phrase that keeps Nike on the edge of innovation.
Image Credit: Nike
