Martini is debuting a new campaign that utilizes artificial intelligence software to create a flavor-focused visual experience. Nine photos, each designed to feed descriptive text into Midjourney’s AI platform to create a graphic depiction of the nine Martini servings, have been unveiled as part of the campaign. The primary ingredients in the beverages were given to the AI platform to develop a “unique interpretation” and resulted in pictures highlighting the distinctive flavors in each serving.
“With this new suite of digitally-forward images, we’re looking to the future, using brand new technology to open up the world of Martini, showing consumers what goes into each and every bottle,” said Avril Nunez, Martini’s global creative development director.
Image Credit: Martini
