Axe A.I. (LYNX A.I. in the UK) is a special-edition body spray for men that was made using artificial intelligence. To create this product for Gen Z, the brand worked with specially designed artificial intelligence to analyze 6,000 perfume ingredients with 3.5 million potential combinations. Ultimately, a blend of sage, artemisia and mint was settled upon with marine, apple, citrus, woody, amber and moss notes.
To play up the high-tech nature of the body spray for young men, the brand is using augmented reality to market the product. Packs of the product integrate Zappar’s WebAR technology and a scannable QR code so that consumers can virtually interact with British rapper Aitch for their chance to win an invite to a special house party.
