Chipotle Mexican Grill is starting 2023 with the new ‘Lifestyle Bowls,’ inspired by modern wellness and health trends. The company is also releasing a wellness-themed AR Lens on Snapchat to motivate followers to uphold healthy routines, and it will give free guacamole to 100,000 participants. The lineup includes the ‘Balanced Macros Bowl,’ ‘Veggie Full Bowl,’ ‘Wholesome Bowl,’ ‘Grain Freedom Bowl,’ ‘High Protein Bowl,’ ‘Plant-Powered Bowl,’ and the ‘Go Half Veggie Bowl.’
“We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” said Chris Brandt, Chief Marketing Officer, Chipotle. “We’re making new year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating.”
Image Credit: Chipotle
