Recent data reveals a significant downturn in European tourism to the United States, with visitors from countries like Ireland, Norway, and Germany decreasing by 17%. This decline is largely attributed to heightened political and economic uncertainties under President Donald Trump’s administration.
In March 2025, UK tourism to the U.S. saw a 14.3% drop compared to March 2024. Similarly, German and Spanish visitor numbers plummeted by 28.2% and 24.6%, respectively. Overall, global visits to the U.S. in March decreased by 11.6%.
Concurrently, European nations have updated their travel advisories for the U.S., citing concerns over immigration policies and domestic security measures. Countries like Canada, China, Germany, and several Nordic nations now caution travelers about potential risks, leading to a notable decline in international interest in U.S. travel.
These developments have raised alarms within the tourism industry, prompting discussions about the U.S.’s image as a travel destination. The perceived unwelcoming environment may impact future tourism, affecting both the economy and international relations.
