The Lunar New Year product aesthetic is still going strong globally as many brands pay homage to the Year of the Rabbit in 2023 with striking, limited-edition offerings. This familiar phenomenon is happening across industries.
In the beauty sector, luxury skincare brands like clé de peau and Shiseido are partnering with artists on limited-edition packaging for select best-selling products—Le Sérum and the Hydro-Softening Lotion for the former and the Ultimune Power-Infusing Concentrate for the latter.
Dr. Martens also marks the Year of the Rabbit with a stylish red-accented footwear collection, featuring the 1460 boots and the 1461 oxfords. Other footwear brands embracing the Lunar New Year product aesthetic include New Balance and Nike.
HBX also collaborated with HUMAN MADE, NEEDLES, and artist MADSAKI for a striking, limited-edition series of Lunar New Year red packets.
