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U.S.-based beverage company Keurig Dr Pepper has announced a definitive agreement to acquire Dutch coffee firm JDE Peet’s for €15.7 billion in cash, marking one of Europe’s largest consumer sector deals in recent years.
Under the terms of the transaction, Keurig will pay €31.85 per share—a 33% premium over JDE Peet’s 90-day average stock price. The acquisition aims to create a new global coffee leader by combining Keurig’s single-serve coffee platform with JDE Peet’s extensive portfolio of brands, including Douwe Egberts, L’OR, and Peet’s Coffee.
Following the deal, Keurig Dr Pepper plans to split into two publicly listed companies: “Global Coffee Co.” focused on international coffee markets, and “Beverage Co.” dedicated to North American refreshment beverages. The combined coffee business is expected to generate $16 billion in annual net sales, positioning it as a strong competitor to market leader Nestlé.
The acquisition comes amid rising coffee prices and global trade tensions, with both companies citing supply chain pressures and tariff impacts. Analysts view the move as a strategic realignment to strengthen Keurig’s international footprint and unlock shareholder value.
