Delta further elevates travel experience with new amenity kits

Travel


Delta Air Lines has announced that Missoni will design its Delta One amenity kits and deliver customised elements to the new Delta One Lounge at New York-JFK Airport, as it elevates key touchpoints.

Delta Air Lines has announced that Missoni will design its Delta One amenity kits and deliver customised elements to the new Delta One Lounge at New York-JFK Airport.

The Delta One experience will be further differentiated by a new partnership with the Italian luxury fashion house. Together, Delta and Missoni – a brand known for its creative use of colours and patterns – will elevate Delta One with a new customer amenity kit and top-of-the-line details woven into key touchpoints throughout the Delta One travel experience.

“We’ve been intentional about creating a Delta One experience – both on the ground and in the air – that feels truly premium and elevated, and Missoni’s elegance and prestige aligns perfectly with that vision,” said Mauricio Parise, Vice President – Brand Experience Design, Delta Air Lines. “The Missoni-designed amenity kits, along with unique design elements that will be featured in our Delta One Lounge at JFK, will offer a distinct, high-end enhancement to our most premium spaces.”

The new Delta One amenity kits will feature Missoni’s signature textured zigzag pattern on the exterior of the bag. That same intentional design continues inside the bag, as Missoni and Delta teams created an exclusive pattern and colour palette that celebrates the view from the window at 30,000 feet while paying homage to Delta’s nearly 100-year flying heritage. In addition to the new kits, a selection of Missoni’s home collection will also be featured in the Delta One Lounge at New York-JFK.

“The Missoni amenity kits have been meticulously designed, embodying a timeless declaration of elegance and a profound connection with the surrounding world,” said Alberto Caliri, Creative Director, Missoni. “Additionally, customising the Delta One Lounge at JFK signifies an important new frontier for our lifestyle approach. We are delighted to partner with Delta on the Delta One experience.”



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *