The PepsiCo Design and Innovation team put their brains together to celebrate the Super Bowl LVII in Arizona with a new aluminum bottle design. The limited-edition look houses the Pepsi Zero Sugar Bottle that commemorates the captivating Phoenix landscape leading up to the game. It is only available in the region and it is inspired by the vibrant communities of the area and landscapes.
The illustrated visual highlights the flora and fauna of the area and highlights other key elements as well. This includes wildlife found in the area, cacti, bushes, snakes, birds, coyotes, and much more. Carl Gerhards, the Senior Director at Pepsi North America notes that “With this aluminum bottle, we wanted to capture the moment of opportunity and unmatched energy when the day starts, and the sun reveals the cultural oasis of Phoenix within the Arizona desert.”
Image Credit: PepsiCo Design
